Where brands meet
the right voice.
Hatchd is a boutique influencer marketing agency focused on two creator niches: AI and developer tools, and sports analysis. We connect brands to audiences that are already engaged, informed, and hard to reach through traditional advertising.
Two niches.
Deep expertise.
Builders, not Explainers
Developer tools, SaaS, foundation models, AI agents, dev infrastructure. We focus on founders, early adopters and researchers whose audiences trust them because they actually build the products they talk about. From bootstrapped indie tools to Series B platforms, we place voices that can move technical buyers.
Analysts, not Influencers
Sports analysts, tactical breakdown channels, game-film creators, data-driven commentators. From football tactics to NBA analytics to F1 telemetry, we focus on the voices fans tune in for substance, not hot takes. If your brand wants credibility with serious sports audiences, this is where it starts.
Every brand and creator will work with us directly. No junior team, no handoffs.
Tech + AI and sports. We go deep in both, not wide across all.
We read every message and reply within one day, any day of the week.
What every
placement requires.
Technical Fit
The creator must genuinely understand the product. If a developer tool, AI model, or agent framework can't be demoed authentically by the talent, we work to find a better match. Credibility is non-negotiable in technical sectors, and it's what we build every partnership around.
Audience Authority
Audience size is a vanity metric. We look at composition: real fans, engaged subscribers, and viewers who watch full breakdowns. A 100k-strong tactics channel will usually outperform a million-follower lifestyle account when your product needs to land with serious sports audiences.
Authentic Use
The best deals are ones where the talent already uses or follows the product before any contract is discussed. Whether it's a SaaS dashboard a founder lives in or a stats platform an analyst opens daily, we actively look for these matches. Pre-existing relationships compound.
Honest Reporting
After every campaign, both sides get a real post-mortem: link clicks, promo redemptions, signup lift, and audience response, alongside the view metrics. We report what the campaign actually drove and tell brands and creators the truth, win or lose. That's how we build relationships that lead to the next deal.
Built on
genuine fit.
Every deal will go through the same filter: is this a real match between brand and talent? When the answer is yes, we move fast. When it isn't, we'll say so early and help you find the right one.
That curation is the product. Brands pay for signal, not noise. Talent works with us because we protect their credibility as carefully as their rate.
Brief
Brand submits a deal brief. We review it against our standards and respond within 24 hours: a clear yes, a clear no, or what would need to change to make it work.
Match
We surface one or two creators we genuinely believe fit, never a list of fifty. The match is intentional, not algorithmic, and we'll tell you exactly why we picked them.
Term Sheet
We negotiate the deal. Deliverables, approval rights, exclusivity windows, kill fees. Everything explicit. Nothing assumed.
Performance
We track link clicks, promo redemptions, signup lift, and audience sentiment alongside the view metrics. We report outcomes to both sides and use them to shape the next deal.
Built for
real partnerships.
Hatchd is a boutique influencer marketing agency built around two niches: tech + AI, and sports analysis. Whether you're shipping a developer tool, launching an AI model, or a sports brand chasing hardcore fans, we connect you with creators who actually carry weight in your space.
We were built around a single conviction: curation outperforms scale. The platforms will commoditize reach. What they can't commoditize is trust, and trust is what we broker between brands and the voices their audiences already follow.
We work directly with every brand and creator we sign. Both sides get our full attention on every deal. No B-team, no junior account managers, no handoffs.
Partner with
the right voice.
Whether you're building a developer tool, launching an AI product, or a sports brand looking for an audience that actually listens, submit a brief. We'll respond within 24 hours with our honest take on the fit.
Submit a BriefRepresentation that
respects the work.
We're building a roster of early adopters, founders, sports analysts, and breakdown creators who've built real authority in their field. We pitch deals that fit, negotiate hard on your behalf, and protect your reputation as carefully as your rate.
Apply for RepresentationLet's talk
seriously.
Tell us who you are and what you're working on, whether it's a tech product, an AI launch, or a sports brand. We respond to every message, and we'll be direct about whether we're the right fit.